TikTok's New Algorithm Killed Dropshipping: Learn From Real Marketers

Another day, another influencer buying a car with money made from "telling people how to make money." BSM Fredo just dropped a 16-minute flex titled "I Bought a AMG GLE63s Off Dropshipping," and the algorithm ate it up. But let's be real—this video isn't a blueprint. It's a mirage. Fredo is showing you the finish line while hiding the road that got him there. And if you're trying to replicate his results with the same outdated back-of-funnel tactics, you're about to get cooked by the new TikTok algorithm.

The Car Is the Hook, Not the Lesson

Let's start with what the video actually is: a luxury purchase narrative. Fredo walks you through the AMG, the interior, the engine, the price tag. It's aspirational content designed to trigger dopamine, not education. And it works—323k views prove that. But here's the problem: every guru does this. They buy a car, make a video, and imply that you can do it too if you just buy their course or follow their method. The difference is that Fredo's "method" is built on a foundation that's cracking under pressure.

He likely mentions his specific dropshipping store, his ad strategy, and his back-of-funnel retargeting. That's the standard playbook: get traffic, retarget with urgency, close the sale. But what he won't tell you is that the TikTok algorithm has shifted. In 2024, TikTok's push toward shoppable content and organic virality means cold traffic is harder to convert than ever. The days of running a few retargeting ads and watching money roll in are over. Fredo's success came from a window that's closing fast, and he's still selling tickets to a party that's already winding down.

Back-of-Funnel Tactics Are a Crutch, Not a Strategy

Fredo's content screams "look at the result," but the real work is in the front of the funnel. He's probably making money because he had a viral video or a product that hit a niche perfectly. But most dropshippers watching this will try to copy his retargeting setup without understanding that their product doesn't have the same organic pull. The new TikTok algorithm rewards engagement velocity—how fast people interact with your content—not just how many times you show an ad. Back-of-funnel strategies like "limited time offers" or "scarcity" don't work when your video has zero comments and a 30% completion rate.

Fredo is a content creator first and a marketer second. That's fine—he's good at it. But his approach teaches newbies to fixate on the sale instead of the story. If you're not building a content engine that generates organic interest, your back-of-funnel is just a leaky bucket. He's buying a car off dropshipping, but you're buying his hype without the infrastructure.

Audience Sentiment: The Comment Section Tells the Truth

Scroll through the comments on this video. You'll see two types of people: those who are inspired and those who are skeptical. The inspired ones are asking "What course did you take?" and "Can you teach me?" The skeptics are saying "This is just a flex, no real strategy" or "He made money off selling courses, not dropshipping." The sentiment is split, and that's exactly the point. Fredo's audience is a mix of beginners who want to believe and veterans who know better.

The beginners are the ones who get hurt. They see the car and think "I need his exact method." But the method is not the car—it's the years of content creation, the audience building, and the timing of a product that hit. If you're starting today, copying his back-of-funnel tactics without understanding organic TikTok growth is like buying a Ferrari without knowing how to drive stick.

Learn From Practitioners, Not Performers

Here's the hard truth: Fredo is a performer. He makes videos about making money, and that's a lucrative niche. But if you want to learn dropshipping, learn from people who do it as a business, not as a content strategy. The best marketers I know don't buy cars to flex—they reinvest in their ad accounts, their creative testing, and their supply chain. They understand that the algorithm changes quarterly, and what worked for Fredo six months ago might bankrupt you today.

The video title is "I Bought a AMG GLE63s Off Dropshipping," but the real question is: how many people watching will actually make a sustainable profit? Probably less than 1%. The car is a distraction. The real lesson is that you need to master organic content, understand platform shifts, and build a system that doesn't rely on one viral hit or one back-of-funnel trick.

Your Next Move: Build for 2025, Not 2022

Don't let the car fool you. Fredo's success is real, but it's not replicable by following his exact steps. The new TikTok algorithm rewards authenticity, community, and value—not just retargeting loops and urgency timers. If you want to win, study the front of the funnel. Create content that educates, entertains, or solves a problem. Then, and only then, layer in your sales tactics.

And if you're serious about making this work, stop watching car flex videos and start testing products. I break down exactly how to structure your TikTok organic strategy for the new algorithm in my free newsletter. No fluff, no cars—just systems that work.